Amazon(AMZN)To Open First Traditional Retail Outlet Later This Year

You are here: Home / Amazon(AMZN)To Open First Traditional Retail Outlet Later This Year

February 7, 2012

New York, February 7 (FinanceEnquiry.com) - Amazon (NASDAQ: AMZN) is planning to emerge from its digital world and open its own brick-and-mortar store sometime this year in Seattle. According to reliable sources, it appears that the plan is to open a store that will be smaller than a traditional big-box chain, in which high-end products and Amazon exclusives will mainly be featured.�Rumors regarding Amazon opening its own retail outlet have been doing the rounds for quite a few years but nothing concrete has been materialized so far.

However, many people only think of Amazon as an online marketplace, which is a one-stop shopping center, where they can shop for almost anything that they want. Amazon has taken full advantage of its popularity and has gradually been usurping business from traditional stores such as Barnes & Noble. Recently, its Kindle and e-book selection have been extremely successful.

�

However, lately, Amazon has not been doing well as its fourth-quarter sales fell short of estimates by $1 billion, leading to its shares plunging last week. Its net income dropped 57 percent in the quarter with analysts saying that it is likely to face at least two more disappointing quarters. The first retail outlet will serve as a litmus test for determining the potential profitability of moving into traditional retail.

�