New York, August 17 (FinanceEnquiry.com) – A social media management web software, Wildfire, has been recently bought by Google (NASDAQ: GOOG) and has been used by 16,000 companies till yet. It allowed firms to create Olympics promotions and campaigns on social media platform and help them to keep a tab on number of growing fans and their engagement.
Official sponsors of the games like Procter & Gamble (NYSE: PG), Coca Cola (NYSE: KO) and Visa (NYSE: V) have seen how their fanbases grew in millions and how the engagement levels of fan doubled throughout the games.
Score jumped 216 percent, 126 percent and 67 percent for Procter 7 Gamble, Coca Cola and Visa, respectively. Videos like athletes talking about their moms were featured by the company and was widely shared across the social networks.
Consumer engagement was handled well by linking the product to the Games and the host city, from a multinational clothing brand to an outdoor gear shop.
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