In a research note published on October 3, the analyst mentions that more worsening for the entire networks away from NBC, which was flat week per week and reported incredibly solid Y/Y growth in opposition to easy comparisons, is demonstrated by Live+Same Day fast countrywide results for the subsequent Monday of the season. Furthermore, at the same time as CBS saw modest week per week falls for its comedies and 6 percent week per week expansion for Hawaii Five O, Dancing with the Stars of ABC was awful. Being down almost 50 percent Y/Y on tougher comps, Fox just skidded mid single digits week per week.
In addition to this, to a rating of 10.5 on average, the giant four broadcast networks slipped 13.7 percent Y/Y on October 1. With a 1.6 (-47 percent Y/Y), Fox was at fourth place; being down 36 percent Y/Y to a rating of 2.0, ABC was at third position; being down 44 percent Y/Y, CBS was at second place; and with a rating of 4.0, NBC ranked first.
Moreover, to an extremely feeble 2.0 A18-49 rating, Dancing with the Stars was down 39 percent Y/Y. As the show was low 30+ percent the whole time last spring, due to this, the huge declines are anticipated to persist. With Hawaii Five-O after Revolution of NBC at 10 pm with an average 1.9 rating, lower 32 percent Y/Y and much poorer as compared to the 22 percent Y/Y fall in first week, Castle has been tied for second position. The A25-54 demo, which is probably going to draw closer in better than A18-49 to some extent, is also sold by ABC, the analyst adds further.
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