In a research note published on September 21, the analyst mentions that basically on 21 internet and digital media stocks, coverage has been initiated. Furthermore, on the back of two most important trends namely consumer behavior moving from personal computer to mobile and the web turning out to be a new social and personalized experience, the segment of internet is confronting its most deep shift till the time it was invented over 15 years ago.
In next five years of time, introducing a new era of growth opportunities, the use of mobile is expected to exceed personal computer. In addition to this, for digital goods and services, social media is changing the landscape of distribution and is growing its focus to web experiences of customer. For investors navigating this changing landscape, this report means to serve as a manual recognizing opportunities and risks for public Internet companies.
Moreover, marking the initiating stage of the next big trend in digital, adoption of mobile gadget beat PC in the present year. On the basis of mentioned trends such as, low cost of ownership widens the user base in opposition to prior media; always on nature of mobile lets for new ways of reaching customers and location; and personalization based marketing generates possibly new opportunities of ROI for advertisers; mobility is supposed to probably have the same transformational shift. Owning a small number of select high multiple names that have chance for upside estimate revisions are also advocated. Over the past decade, this strategy of barbell has been a winning strategy in the space, the analyst adds further.
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