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FCC Imposes Tougher Telemarketing Rules
February 16, 2012

New York, February 16 (FinanceEnquiry.com) - The Federal Communications Commission (FCC) acted strongly on Wednesday to protect consumers from pestering pre-recorded and computer-dialed calls by imposing tougher telemarketing rules.

The new rules envisage getting written consent by telemarketers before making such robocalls. Moreover, the robocalls will not be allowed even if the called party had previously done business with the telemarketer. However, this regulation will not be applicable for certain types of calls, including “calls for political purposes” and “informational” robocalls. 
 
The consumers will also be empowered by the new rules to ban such calls in the future more quickly. Moreover, an “opt out” mechanism will have to be provided by the telemarketers during each robocall. In case, the consumer avails this option, the telemarketer would have to stop the call immediately and ensure that the consumer is added to the do-not-call list of the company. 
 
The FCC said that they had received maximum consumer complaints regarding unwanted telemarketing calls and text messages as consumers complained of invasion of their privacy and frustration regarding usage of their minutes due to the robocalls. Although both the Federal Trade Commission and the FCC have rules governing telemarketing activities, the jurisdiction of the FCC is broader than that of the FTC.
 
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