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Kellogg (K) Bids USD2.695 Billion For Procter & Gamble(PG) Unit
February 15, 2012

New York, February 15 (FinanceEnquiry.com) - Kellogg Co. (NYSE: K) has bid $2.695 billion for buying Procter & Gamble’s (NYSE: PG) Pringles unit that makes distinctively shaped potato chips. The company's deal talks with Diamond Foods fell through last week due to a scandal at Diamond Foods.

Procter & Gamble reported Wednesday that the all-cash deal will provide the company an after-tax gain of between $1.4 billion and $1.5 billion, translating to between 47 cents and 50 cents a share. However, the expected gain is less than the 55 to 65 cents that it would have gained, if the $2.35 billion deal with Diamond Foods had been successful. 
 
Procter & Gamble said in a statement that the acquisition of the Pringles business by Kellogg will enable them to build a global snacks business on the same level as its global cereal business. Diamond Foods said that it does not need to pay a break-up fee for collapse of the deal. However, analysts said that Diamond Foods would most likely have to pay a $60 million fee to P&G.
 
Diamond’s acting CEO said that since the company has had a positive and working relationship with P&G all through the process, the termination of the agreement and release of all liabilities was also done in the same spirit of mutual agreement.
 
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