New York, May 22 (FinanceEnquiry.com) – With the selection of Hong Kong as its headquarter for its Infiniti model, Nissan Motor Co is now aiming to boost the global sales of its luxury car in China.
For the very first time, any car manufacturer has selected Hong Kong as its headquarters. As per the six-year business plan, the Japanese car maker is aiming to sell around 500,000 high-end luxury brand a year by 2016, from around 145,000 in the year ending March 2012.
Stating the reason for selecting Hong Kong over Singapore, which was also one of the city being considered for the operations, Carlos Ghosn, chief executive of Japan’s No 2 auto maker by volume after Toyota Motor Corp (NYSE : TM), said that since China is growing they see better growth opportunity in the the car market, especially in the high-end segment.
In a bid to take advantage of the city’s appetite for high-end cars as well as its proximity to mainland China, Infiniti in April moved its global headquarters to Hong Kong.
The car maker aims to grow its market share in China’s luxury car segment from 3% to 10%. With the increase in demand for luxury cars in the world’s second largest economy remains robust, it is expecting that the imported car sales for Infiniti to increase by 50% in China this year.
The automaker will finalize its plans to produce the premium luxury car in China this year. Nissan’s Infiniti models are mainly manufactured at plants in Tochigi and Fukuoka prefectures in Japan.
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