New York, August 9 (FinanceEnquiry.com) – The world’s largest fast-food chain, McDonald’s (NYSE: MCD) sales faltered in the month of July.
The same-store sales skidded in US by 0.1 percent, which has been the worst performance in the past 2.5 years, in Europe by 0.6 percent and in the Asia/Pacific, Middle East and Africa, or geographic expanse dubbed APMEA by 1.5 percent.
The decline in same-store sales indicates that Americans are spending cautiously and paying less importance to spend on snacking and eating out.
The company rolled out a diverse menu and touted its scale and efficiency to increase its profits during the economic crisis.
It is believed that when the same-store sales have dropped in the McDonald’s which attracts a budget-conscious crowd, then other fast-food brands might also be feeling the pinch.
On Wednesday trading, the shares of the fast-food chain skidded 1.7% to $87.53.
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